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A trademark usually stays valid for a 10-year stretch. Making sure you handle your Trademark Renewal on time is the only way to keep total Legal Protection over your brand name and logo. If you miss the window, you lose that exclusive grip on your Intellectual Property, and your business assets become fair game for others to grab.
An active registration is your primary weapon against Trademark Infringement. It gives you the power to legally shut down competitors who try to copy your style or use your name. Regular renewals keep this “legal shield” sharp so you can maintain total Brand Protection without any gaps in coverage.
Consistency is what makes a brand stick. Keeping your registration current tells your customers you’re a professional, established business they can rely on. It boosts your Brand Identity in the market and ensures your business remains a trusted, recognizable name for years to come.
Your registered trademark is a high-value intangible Business Asset. Regular renewal secures this investment, increasing your company’s overall market worth. A protected brand is far more attractive to potential investors or buyers who want to see a secure and stable portfolio.
As you scale, renewal protects your brand for future growth, like franchising or licensing. It ensures your Intellectual Property stays yours exclusively while you enter new markets. Keeping your legal paperwork updated allows you to expand with confidence and zero interruptions.
Brands that are already well-known often expand into new products or services. By registering trademarks for these new offerings, established businesses prevent imitation and maintain their credibility in the market.
A registered trademark is valid for 10 years from the date of application. After this period, it must be renewed to maintain legal protection.
The renewal application should be filed on or before 6 months prior to the expiry date of the trademark to avoid penalties or objections.
If you fail to renew your trademark, it may be removed from the Trademark Register. However, you still get a grace period of 6 months (with a late fee) to restore it. After that, you lose exclusive rights to the mark.
Yes. During renewal, you can either:
Renew the trademark without any changes, or
Renew with modifications, such as changes in logo, wording, or design.
Individuals, joint owners, LLPs, companies, trusts, societies, proprietorships, and partnership firms that own a registered trademark are eligible to file for renewal.
Timely renewal ensures uninterrupted ownership, prevents legal disputes, safeguards your brand reputation, and allows you to continue using the ® symbol.